High quality Premium Soft Gel Pasteâ„¢ These colours have become a recognised brand for intense and vibrant food colourings that makes baking and cooking more fun! With a palette of 43 colours on the spectrum - can be mixed to make an infinite range of shades to suit your needs!
Soft Gel Pasteâ„¢
Soft Gel Paste represents a completely new approach to food colour formulation, delivering superior results over conventional food colours. This is perfect especially when colouring icings and whipped toppings, sugarpaste, royal icing, buttercream, marzipan, flower and modelling pastes, cake mixes etc
Nothing you have ever tried equals the colouring strength of these amazing colours. Imagine the colouring power of a paste in an easy-to-use gel. This product is packaged in convenient squeeze bottles with a flip-top lid. Achieve precise, easy-to-repeat colours every time by mixing and measuring, using "drops" of this product.
Better Than Other Food Colours
State-of-the-art technology is why Soft Gel Pasteâ„¢ has so many advantages over other food colours. Its superior formulation can withstand the harsh freeze/thaw cycle without colour bleeding. This product will not run with the moisture like other food colours. This technology controls fading to less than 20%, even in extreme conditions. It will not break down icings, especially the more delicate non-dairy whipped toppings.
Effective Colouring System
Soft Gel Paste is an effective colouring system. It's consistent from batch to batch. With colouring strength superior to any other food colour, it will not separate or weep and does not harden. The base ingredients allow the colour to disperse immediately so you actually use less colour. It will colour the more delicate non-dairy whipped icings and toppings without breaking them down.
Disclaimer: some products in the Americolor range include colour 'Red 3' (E271 in Europe) this colour is classed as edible in glacÃ© cherries but not in other products - perfectly safe to eat but this quirk of EU classification means we have to state "for competition and exhibition use only" please email us for more information: firstname.lastname@example.org
We have a number of delivery options for you to choose from, depending on your budget and preference. We select our courier partners carefully to ensure they offer the highest level of service and value for money for you.
Orders are despatched from our warehouse Monday to Friday (excluding Bank Holidays). All the below options are based on orders placed before 4pm (GMT) Monday to Friday. If you order after 3pm or at the weekend, your order will be despatched on the next available working day.
FREE Standard Royal Mail 48 delivery
Click & Collect
Large Orders (mostly when buying sugarpaste or bulk purchases - we dispatch these orders for next day guaranteed EXPRESS delivery)
Saturday & Sunday
Credit Card Security
When you shop with The Cake Craft Company we use WorldPay (WorldPay is a payment service provider that offers fast and secure payment processing for online businesses of all sizes.) to take your payments and you can be assured that your card details are securely encrypted (128bit) during transport over the Internet so no one can read your card information. The card details are only transported to a Bank to authorise your purchase.
WorldPay guarantees that we will never:
• Pass on your financial details
• Pass on any personal information gathered when you place an order
• Sell or rent your details
• You will never receive junk mail.
• Leave invasive technologies such as cookies on your machine
• Exploit your details in any way.
We have several ways to take payment. We take payments online through a secure payment system which is described below or if you still do not feel safe making payments online we also have the option for us to call you back during office hours to take payment through our pay by phone option. Both of these options are displayed at the end of the checkout process. We offer various ways for you to pay for your order, including Paypal, Visa, Visa Electron, Mastercard, Maestro, Visa Debit, American Express (AMEX), Diners Club Internationals and JCB.