AmeriColor Electric Kit of all 7 colours - Soft Gel Paste Colouring 0.75oz

Code: 120174
  • £19.99
+ In Stock Now   |   Usually dispatched within 24 hours
Want it by Monday 12th October? Order within 15 hours, 17 minutes and choose DPD Next Day (Express Delivery) - Monday to Friday - Cut off 3pm (Free when you spend £150) at checkout.
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NOW WITH THE ALL NEW ELECTRIC RED COLOURING

3/4 OZ SQUEEZE BOTTLES. COLORS INCLUDE: ELECTRIC BLUE, ELECTRIC YELLOW, ELECTRIC GREEN, ELECTRIC ORANGE, ELECTRIC PINK, ELECTRIC PURPLE.

These state of the art colours are very strong and vibrant and hold up to freezing and thawing with low colour loss. Certified as Kosher.

 Manuela from www.passionforbaking.com highly reccommends this brand.

'Americolor is the best paste colour I have used for my cakes and cake decorating. You just need a litte dip with a toothpick in the paste to make a beautiful colour. You can colour frosting on cupcakes, color fondant or even make a cake bun pink if you like.

State of the art food technology is why Soft Gel Paste has so many advantages over other food colours. Colour molecule encapsulationcreates a barrier that greatly reduces any aftertaste, while dramatically reducing fading. Soft Gel Paste’s superior formulation can withstand the harsh freeze/ thaw cycle without colours bleeding. Frozen Cakes which are set out at room temperature will form condensation. Soft Gel Paste will not run with the moisture like other food colours. This technology controls fading to less than 20%, even in extreme conditions. Soft Gel Paste will not break down icings especially the more delicate non- dairy whipped toppings. Just think, you now really can colour non-dairy whipped toppings with deep, vibrant tones.

Soft Gel Paste is an effective colouring system. It’s consistent from batch to batch. It has colouring strength superior to any other food colour. It will not separate or weep and does not harden. The base ingredients allow the colour to disperse immediately so you actually use less colour. It will colour the more delicate non- dairy whipped icings and toppings without breaking them down. Soft Gel Paste will colour: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate (with addition of Flo-Coat). Use your imagination! Soft Gel Paste will colour just about anything you need to colour. Soft Gel Paste represents a completely new approach to food colour formulation, delivering superior results over conventional food colours, especially when colouring icings and whipped toppings.

Please note these gel colours are not EU approved for use with food as they use sodium benzoate and potassium sorbate as preservatives, some also contain the colour E127 which is no longer permitted in food products.

These Americolor gels are therefore sold as non-edible and only suitable for non-edible craft projects.

Soft Gel Paste™

Our premium line of Soft Gel Paste™ is recognized worldwide for its intense and vibrant color, making any project phenomenal!

 

Disclaimer: some products in the Americolor range include colour 'Red 3' (E271 in Europe) this colour is classed as edible in glacé cherries but not in other products - perfectly safe to eat but this quirk of EU classification means we have to state "for competition and exhibition use only" please email us for more information: sales@cakecraftcompany.com

FREE Delivery Offers
  • FREE Standard Delivery when you spend £45 –  Standard economy for UK Mainland only.
  • FREE Next Day Delivery when you spend £150 – DPD Next Day Premium Delivery for UK Mainland only.

Delivery Information

Dispatch Times

We aim to dispatch your order within 1 to 2 business days.

Premium Delivery Options (UK Mainland)

  • DPD Next Day & DHL
    • Cut-off: 3 PM (Mon-Fri)
    • No collection on Bank Holidays
    • Orders placed before 3 PM are dispatched the same day
    • 99% success rate for next-day delivery
    • Note: Next-day delivery is not guaranteed due to external factors.

Click & Collect

Available in London and Birmingham stores.

European Delivery

Now available in France, Germany, Spain, Italy, Netherlands, Austria, and Ireland.

Worldwide Delivery

Delivery is available worldwide. Shipping cost will be provided via email after order confirmation.


Delivery Service Table

ServicePriceDelivery TimeDetails
Standard 1st class £5.99 1-2 Days (up to 3 days) Standard first-class service Royal Mail or Evri. Delivery aim is 1-2 days but can take up to 3.
Standard economy  £3.99 (FREE over £45) 2-3 Days (up to 5 days) Standard economy-class service Royal Mail or Evri. Delivery aim is 2-3 days but can take up to 5.
DPD Next Day £7.95 Next Working Day The cut-off time is 3 PM. Monday to Friday only. No delivery on Bank Holidays.
DHL Next Working Day £7.50 Next Working Day Delivery aim is next working day. For BT Postcodes: £12.99, Delivery aim is 2 working days. Cut-off time is 3 PM. Monday to Friday only. No delivery on Bank Holidays.
DPD Local Saturday £17.50 Saturday Delivery Order by Friday, 12 PM.
DPD Local Sunday £17.50 Sunday Delivery Order by Friday, 12 PM.
Click & Collect (London) FREE over £30 1 Day Available from IG11 7BG. Wait for email confirmation before collecting.
Click & Collect (Birmingham) FREE over £15 Same Day Available from B11 3RE. Wait for email confirmation before collecting.
European Delivery Varies Depends on country Available in France, Germany, Spain, Italy, Netherlands, Austria, and Ireland.
Worldwide Delivery Varies Depends on country Available worldwide. Shipping cost is provided via email after order confirmation.

Important Information

Brexit Notice

As of January 2021, tax and duty fees may apply for EU customers. Payment instructions will be sent by customs. Failure to pay duties will result in additional fees and a 15% restocking fee if the order is canceled. Postage is non-refundable.

Order Cancellation

You can cancel your order within 30 minutes of placing it by emailing us at orders@cakecraftcompany.com.

For our worldwide customers, please be aware that a 15% restocking fee will apply if the order is canceled.

Damaged Parcels

If your parcel arrives damaged, please refuse delivery and take a photo of the damage with the driver present. Send the photo to orders@cakecraftcompany.com for further assistance.


Returns & Refunds

Change of Mind?

We offer a 100% money-back guarantee for UK mainland customers (excluding edible products and additional delivery charges). Returns must be:

  • In new, unopened, and saleable condition.
  • Requested within 14 days of receiving your order.
  • Accompanied by the invoice order number.

Non-Refundable Items:

  • Edible products (due to food safety regulations).
  • Cut ribbons (non-refundable after cutting).
  • Edible prints and printers (printers lose warranty if used with icing sheets).

Our returns address is Unit 2B Mucklow Park Innovation Drive Tyseley B11 3RE.

Kindly write the order reference number - RAN and the reason for the return on the package for a smoother return process. Also, please note that the return process can take up to 2 weeks. This includes receiving, sorting, and refunding. We will send you another email once the refund has been processed.

Credit Card Security
When you shop with The Cake Craft Company we use WorldPay (WorldPay is a payment service provider that offers fast and secure payment processing for online businesses of all sizes.) to take your payments and you can be assured that your card details are securely encrypted (128bit) during transport over the Internet so no one can read your card information. The card details are only transported to a Bank to authorise your purchase.
WorldPay guarantees that we will never:
• Pass on your financial details
• Pass on any personal information gathered when you place an order
• Sell or rent your details
• You will never receive junk mail.
• Leave invasive technologies such as cookies on your machine
• Exploit your details in any way.

Payment Options
We have several ways to take payment. We take payments online through a secure payment system which is described below or if you still do not feel safe making payments online we also have the option for us to call you back during office hours to take payment through our pay by phone option. Both of these options are displayed at the end of the checkout process. We offer various ways for you to pay for your order, including Paypal, Visa, Visa Electron, Mastercard, Maestro, Visa Debit, American Express (AMEX), Diners Club Internationals and JCB.