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AmeriColor Regal Purple - Soft Gel Paste Food/Icing/Buttercream Colouring

Competition/Craft Use.
  • Now only From: £3.19
  • RRP £4.95
+ In Stock Now   |   Usually dispatched within 24 hours
awarded when you purchase this product
  • High quality Premium Soft Gel Paste™ 
  • These colours have become a recognised brand for intense and vibrant food colourings that makes baking and cooking more fun!
  • With a palette of 43 colours on the spectrum - can be mixed to make an infinite range of shades to suit your needs!

Soft Gel Paste™

Soft Gel Paste represents a completely new approach to food colour formulation, delivering superior results over conventional food colours. This is perfect especially when colouring icings and whipped toppings, sugarpaste, royal icing, buttercream, marzipan, flower and modelling pastes, cake mixes etc

Colouring Strength

Nothing you have ever tried equals the colouring strength of these amazing colours. Imagine the colouring power of a paste in an easy-to-use gel. This product is packaged in convenient squeeze bottles with a flip-top lid. Achieve precise, easy-to-repeat colours every time by mixing and measuring, using "drops" of this product.

Better Than Other Food Colours

State-of-the-art technology is why Soft Gel Paste™ has so many advantages over other food colours. Its superior formulation can withstand the harsh freeze/thaw cycle without colour bleeding. This product will not run with the moisture like other food colours. This technology controls fading to less than 20%, even in extreme conditions. It will not break down icings, especially the more delicate non-dairy whipped toppings.

Effective Colouring System

Soft Gel Paste is an effective colouring system. It's consistent from batch to batch. With colouring strength superior to any other food colour, it will not separate or weep and does not harden. The base ingredients allow the colour to disperse immediately so you actually use less colour. It will colour the more delicate non-dairy whipped icings and toppings without breaking them down.

For decorative use only

Disclaimer: This product contains E127 (also known as Red 3), which means it is classed as non-edible and cannot be used for food use in the UK.

It is however completely edible in the USA.

Therefore, this product is sold in the UK for the selected; use for window shop displays, competition pieces for exhibitions, photography publishing material for magazine adverts & props and other various uses in which it does not involve consumption. 

Delivery & Returns


  • Due to our new order processing system, we are unable to cancel and modify your order once its placed. Please ensure that your review and your orders before checking out!  

We have a number of delivery options for you to choose from, depending on your budget and preference. We select our courier partners carefully to ensure they offer the highest level of service and value for money for you.

Please take note of the following:

  • We make an effort to dispatch your order within 1 to 2 days. 
  • Premium DPD Next Day cut-off time is 3 PM. Monday to Friday delivery only. No delivery and collection on Bank Holidays. 
  • Royal Mail Tracked 24 can take up to 3-5 days and Royal Mail Tracked 48 could take up to 7-10 days.  
  • Click and Collect in London and Birmingham are available.
  • European delivery is now in 7 countries!  France - Germany - Spain - Italy - Netherlands - Austria - Ireland
  • Worldwide delivery is still temporarily unavailable.


Changed your mind? We offer a 100% Money Back Guarantee on our returns except for edible products. This, however, is only available for UK mainland customers. This also excludes additional delivery charges that were made to send to you initially. You can contact us within 7 days upon the arrival date of your order. Please note the following:


Item/s must be new, unopened in their original packaging, and in a saleable condition. It must also include your invoice order number. Your request will then be processed within 14 working days. Upon return of the item/s, The Cake Craft Company will investigate and you will be contacted within 14 days of receipt. If you contact us outside the 7 day period upon receiving your order, there is nothing we can do to proceed with your request.


Please note: edible product types are strictly non-refundable due to food safety regulations.

Please note: ribbon cutting service (after being cut are no longer refundable)

Please note: edible prints are not refundable

Please note: Edible printers will lose their warranty if you use edible icing sheets with the printer



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Credit Card Security
When you shop with The Cake Craft Company we use WorldPay (WorldPay is a payment service provider that offers fast and secure payment processing for online businesses of all sizes.) to take your payments and you can be assured that your card details are securely encrypted (128bit) during transport over the Internet so no one can read your card information. The card details are only transported to a Bank to authorise your purchase.
WorldPay guarantees that we will never:
• Pass on your financial details
• Pass on any personal information gathered when you place an order
• Sell or rent your details
• You will never receive junk mail.
• Leave invasive technologies such as cookies on your machine
• Exploit your details in any way.

Payment Options
We have several ways to take payment. We take payments online through a secure payment system which is described below or if you still do not feel safe making payments online we also have the option for us to call you back during office hours to take payment through our pay by phone option. Both of these options are displayed at the end of the checkout process. We offer various ways for you to pay for your order, including Paypal, Visa, Visa Electron, Mastercard, Maestro, Visa Debit, American Express (AMEX), Diners Club Internationals and JCB.