With AmeriColor, you get professional-quality food colouring that gives you rich, vibrant shades for cakes and other bakes. The soft gel paste colours are easy to mix into buttercream, and the airbrush colours add dimension to detailed designs.Since 1995, AmeriColor has been popular with professional and competitive bakers. The range includes soft gels, airbrush, powdered and chocolate colours, making it a useful choice for your cake decorating supplies.